Innovation 
Strategy & Research

Leveraging trend, user research, and other data, we create realistic innovation trajectories for product offerings, brands, and businesses.

​

Visioning

To gain support for change, we illustrate future states as aligned priorities and focused strategy; by painting this picture, we help build a shared vision and appreciation for the product, service, or capability to be created.

• Vision Illustration

• Use Case Articulation

• Consensus Building Workshops

​

Innovation Planning

We chart the future course by describing the business model, characterizing development efforts and timing, identifying risks, and creating risk mitigation plans. We also help clients with process coaching and development.

• Design Thinking Workshops

• Business Model Exploration

• Innovation Roadmapping

 

Opportunity Analysis

Using creative and analytical methods, we illustrate the potential and risks associated with pursuing different innovation opportunities. Working closely with senior management, we select a target direction, identify the variables we must pursue, and frame the requirements for success.

• Competitive Landscaping

• White Space Analysis

• Opportunity Mapping

 

Discovery Research

Using a wide range of exploratory research techniques, we reveal the needs, desires, and motivations that drive behavior. We explore tradeoffs and define value from each stakeholder’s perspective.

• User Research

• Ethnography

• Journey Mapping

 

Viability Testing

New offerings are only successful when humanized and commercialized for the social and economic realities of the marketplace. Our research demonstrates needs, clarifies the value propositions, and details success requirements for all stakeholders.

• In-Market Experimentation

• Usability Testing

• Participatory Design